The conventions' joint public awareness and outreach strategy identifies key messages and corresponding communication "flagships" that help promote the joint objectives of the three conventions. These flagships are to be fitted with effective yet cost-efficient communication tools, distribution channels and partnerships to achieve the identified goals of the conventions.
The objectives of joint outreach and public awareness outlined in the synergies decisions are:
- Increased popular awareness of the Basel, Rotterdam and Stockholm conventions;
- Support for goals 4 (Reduce Child Mortality) and 7 (Ensure Environmental Sustainability) of the Millennium Development Goals and the World Summit on Sustainable Development 2020 target to achieve sound management of chemicals and wastes;
- Development of a joint outreach and public awareness plan, including target groups, key messages and strategic, cost-effective communication channels.
Three strategic flagships currently promoted through joint activities are: